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Earlier this month, Muhimma participated at the region’s largest tech exhibition, LEAP ’24 in RIyadh. We surveyed a total of 2,000 attendees (500 every day over the span of four days).
Our primary objective was to help brands and retailers understand the tech community.
Data Collection
Data Collection
The data was collected using terminals at our booth. In addition, 15 of our community members went around the 5 exhibition halls to get the questionnaires filled by the visitors.
Data Analysis & Insights
Data Analysis & Insights
The survey responses were fed to multiple personality and behavioral models, which were specifically developed using advanced ML and AI tools for this research. The outcome was individual personality assessments and collective segmentation. 870 respondents who showed interest in finding out their personality profiles, received them via email.
Our data models shaped five distinct tech consumer segments. In this report, our analysts describe profiles of each of these segments, their preferences and behaviors, and have offered insights for targeted marketing strategies.
Survey Demographics
Survey Demographics
18-23
18-23
20%
24-37
24-37
40%
38-55
38-55
40%
Male
Male
Female
Female
Country of Residence
Country of Residence
Saudi Arabia
Saudi Arabia
60%
Other GCC
Other GCC
22%
Non GCC
Non GCC
18%
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