SEGMENT 1

The Practical Pragmatists

Use technology as a tool for efficiency and decision-making. Their technology focus is personal assistants and smart home devices, which are designed to streamline daily tasks and support personal choices. Technology to them is about practicality and benefits, underlineing a consumer base that values functionality over novelty.

Characteristics

Prone to practical choices, as seen in their preference for tech that assists with daily decisions.

High expectations for their potential and a sense of ambition.

Selective with their online presence, leaning towards platforms that facilitate meaningful connections.

Value the integration of technology into daily life without it being intrusive.

Demographics

Approach and Message Strategies & Tactics

A. In a nutshell

This segment is receptive to tech that makes their lives easier and supports their goals.

For people in this group, things gave to have an ultimate purpose and a tangible application. Approach them with a practical mindset, focusing on how products and services enhance daily life, simplify decision-making, and improve productivity. Avoid overly futuristic promises, instead highlighting tangible benefits they'll experience in the present – and will change their lives for the better.

B. Ways to approach them

C. How Your Brand Should Come Across

Brand Persona:

Efficient, reliable, and solution-oriented. Your brand should be a helpful companion, streamlining tasks and supporting their ambitious goals.

Emphasize:

Functionality, time-saving, seamless integration into their routines, and support for long-term success.

Visuals:

Clean, uncluttered designs that project efficiency and organization.

Example Slogans:

"Simplifying your life, one step at a time." 2. "Achieve more, stress less." 3. "Technology that works for you.""

D. Tech Incorporation by Sector - Ideas

Grocery Retail:

Smart shopping carts with budget tracking, personalized recommendations, wayfinding.

Fashion Stores:

AI-powered style assistants that create outfits, suggest looks based on body type and preferences

FMCG:

Apps that track product usage, provide refill reminders, and suggest complementary products.

Homeware Stores:

AR-assisted interior design, product visualization tools in real-world spaces.

Financial Institutions:

AI-powered advisors for tailored investment plans, spending pattern analysis, proactive saving strategies.

Casual Dining:

Apps that streamline ordering, provide dietary customization, loyalty rewards to enhance the experience.

Report abuse