SEGMENT 5

The Viral Enthusiasts

This segment is a power-userbase of social media, suggesting that the social aspects of technology are indispensable to them. They are influenced by social trends and viral content. Technology for them is as much about connection and community as it is about the gadgets themselves. They are the perfect crowd to be used for building brand communities using social media networks.

Characteristics

Focused on social media presence, with high engagement on platforms like TikTok and Snapchat.

Very responsive to trends and viral content, indicating a preference for dynamic and interactive media.

Spend considerable time on social media, suggesting they are highly influenced by online communities and influencers.

Their shopping habits and tech interests are likely shaped by the latest trends and what's popular in their social circles.

Demographics

Approach and Message Strategies & Tactics

A. In a nutshell

For this group, tech provides most of all a sense of participation and identity – belonging.

Engage this segment with shareability and community in mind. Focus on visually compelling content, influencer collaborations, and interactive experiences that tap into their love for trends and belonging. Be prepared to pivot quickly and stay fresh, avoiding anything that feels overly corporate or manufactured. Authenticity – or at least authentic-looking – is central.

B. Ways to approach them

C. How Your Brand Should Come Across

Brand Persona:

Trendy, playful, and community-driven. Your brand taps into the zeitgeist, fostering a sense of belonging.

Emphasize:

Visual appeal, shareability, humor, and aligning with current trends.

Visuals:

Bold graphics, eye-catching colors, and elements designed for social sharing (memes, filters, etc.).

Example Slogans:

"Join the trend. Create the trend." 2. "Where fun meets tech." 3. "Level up your social game."

D. Tech Incorporation by Sector - Ideas

Grocery Retail:

Shareable, customizable digital meal creations, user-generated content challenges, interactive social media campaigns.

Fashion Stores:

AR filters to try on outfits in social media posts, challenges with branded hashtags, exclusive social-only launches.

FMCG:

Collaborations with lifestyle influencers, visually striking unboxing experiences, shareable recipes with branded products.

Homeware Stores:

Contests for user-generated home décor makeovers, TikTok trends utilizing products in creative ways.

Financial Institutions:

Engaging financial literacy challenges on platforms like TikTok, bite-sized educational content in a fun format.

Fast Food:

Customizable digital meal creations with shareable options, partnerships with food-focused social media creators.

Report abuse