SEGMENT 4

The Content Curators

Represent a growing segment of prosumers who, inspired by the content they consume, are becoming content producers. Their preference for platforms like YouTube and TikTok indicates the potential for educational marketing strategies. This group is likely to appreciate detailed product reviews and technical deep dives, which could influence their purchasing decisions.

Characteristics

Engage with content that provides depth, preferring to research before purchasing.

High usage of YouTube suggests a preference for video content and learning through demonstration.

Eye-rolling at tech fails hints at a familiarity with troubleshooting and an independent problem-solving approach.

Their approach to shopping and potential gadgets is analytical, emphasizing a balance between cost and features.

Demographics

Approach and Message Strategies & Tactics

A. In a nutshell

They need to be dealt with depth and transparency, as they prioritize information and value authenticity.

The sense of trust is key among this group – so you will need to establish just that. Provide detailed specs, meaningful comparisons, and respond to potential concerns upfront. Partnering with credible sources and focusing on the quality of your offerings is key to winning over this group.

B. Ways to approach them

C. How Your Brand Should Come Across

Brand Persona:

Knowledgeable, credible, and detail-oriented. Your brand is a source of in-depth information and thorough product evaluations.

Emphasize:

Transparency, expertise, comprehensive specifications, and the potential for making informed decisions.

Visuals:

Professional, clean layouts that prioritize clarity and organization of information.

Example Slogans:

"Knowledge is power. We empower you." 2. "Your source for informed choices." 3. "Where research meets results."

D. Tech Incorporation by Sector - Ideas

Grocery Retail:

Extensive online product information, comparison tools, filter searches for specific dietary needs/values.

Fashion Stores:

Detailed materials and care instructions online, unboxing videos showing quality, customer testimonials accessible on product pages.

FMCG:

How-to videos on product usage, community forums for sharing tips, partnerships with credible experts.

Homeware Stores:

Customer reviews with photos, durability and longevity reports, blogs on product care and maintenance.

Casual Dining:

Interactive menus with nutritional breakdowns, ingredient sourcing info, customizable meal-building tools.

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